General Queries

What are the Thailand Digital Excellence Awards?

Since 2008, TMA has organized Thailand ICT Management Forum as an annual event to promote the utilization of information technology to increase organization’s efficiency and competitiveness. The Forum has been highly recognized by executives from leading organizations in Thailand as informative and beneficial. However, in response to the technology and digital disruption of today, TMA has moved a step further to initiate Thailand Digital Excellence Awards with the objectives of this project are to understand the digital maturity of Thailand organizations in digital strategy and operations and to raise awareness on the benefits of utilizing innovative technologies and digital management within organization strategy.

Who hosts the Awards?

Thailand Management Association (TMA) in collaboration with Boston Consulting Group (BCG) are conducting Digital Acceleration Index survey (DAI) as a tool of Thailand Digital Excellence Awards 2022.

Who can apply?

The following are eligible to participate in the Thailand Digital Excellence Awards*:

  • Executives, IT or Digital experts and specialists who are staff of the organizations registered to operate in Thailand
  • Types of organization are as follows
    • Organizations in public or private sector
    • Startups and SMEs with growth potential
    • Associations and NGOs
    • Academic institutions

*Remark: The organization size should be more than 30 people.



How do I apply the Thailand Digital Excellence Awards and access the DAI Survey?

You can apply online by creating an account on our website (click here) after you have submitted an application form on registration system, please wait for 5-7 working days the system will send an email to notify that Digital Acceleration Index (DAI) survey link is active via email contact person provided.

Hence you will need to access the survey by logging on website (click here) and using an Internet compatible device (e.g. desktop/iPhone/iPad) to attempt the survey. It is not advisable to access the survey via mobile due to readability issues.


Who can see my DAI Survey answers?

All responses will be kept confidential and anonymous. The findings of the survey will be analysed internally and will not be used to identify any individual.

What is the cost of this project?

The project is FREE of charge for TMA member, and THB 10'000 for non-member.


What is the Digital Acceleration Index (DAI) Survey?

The DAI survey is a development tool for companies to look at where they are now in digitalisation and their future target state of digitalisation, at overall organization / BU / Region / Function level. It will be conducted over a period of four weeks. It is a perception survey where respondents give their views on their understanding of their company's digitalisation state and priorities. There are no right or wrong answers, and respondents should provide an honest view so that the findings from the survey will be useful.

The DAI survey is based on the Boston Consulting Group’s Digital BCG Framework, broadly recognised as a world leading measurement of digital maturity. The DAI uses industry best practices to identify key strengths and weaknesses across six areas of digital maturity:

  • Business Strategy Driven by Digital

  • Digitize the Core

  • New Digital Growth

  • Changing Ways of Working

  • Leveraging the Power of Data & Technology

  • Integrating Ecosystems


How will I benefit from the DAI Survey?

Your information will help in assessing the competitiveness of your company in digital maturity. The DAI survey will provide:

  • An opportunity for you to indicate your company’s desired future state

  • An appreciation of where your company is currently compared to peers

  • Actionable insights to allow your company to progress towards its desired future state in digitalization.


What are the timelines of Thailand Digital Excellence Awards and the DAI Survey?
  • Period of Registration to join the DAI survey is during May - July, 2022

  • The DAI survey will be launched on mid of June, 2022, and end on July 31, 2022.

  • The analysis will be done in August 2022. The findings will be communicated to

    the companies in the last week of August 2022 onward.

  • Company site visit for final round presentation will be organized in September 2022.

  • Awards ceremony will be held on November 23, 2022.


Who can see my DAI Survey answers?

All responses will be kept confidential and anonymous. The findings of the survey will be analyzed internally and will not be used to identify any individual.

How many questions are there in the DAI Survey and how long will it take?

The survey comprises of 32 - 36 questions plus 5-6 Digital Overview questions depend on the industry of your company and is estimated to take about 40 - 50 minutes to complete.

Does the survey need to be completed in one go?

The survey can be paused and the respondent need not do anything to save it specifically. The survey platform has feature to save the progress automatically, so whenever respondent pauses the survey, it can be resumed anytime from the same page, where it was paused.

How do I find more information?

For enquiries about the DAI survey, please contact Helpdesk at email: or phone number 0 2319 7677 ext. 300 and 271 on Monday – Friday during office hour, from 9.00 a.m. to 5.00 p.m.